In 2002, one of the largest cultural enterprises in Europe, Spain Raytur Group, established a strategic alliance with one of China's top PR company, and Global Raytur was founded thereafter.
We have been dedicated in Chinese cultural output to the world and international cultural input to China.
Government Exchanges
August 2011 marks the 40th anniversary of the diplomatic relation establishment between China and Turkey. Authorized by Ministry of Foreign Affairs and Ministry of Culture of both countries, Global Raytur has tailored a series of large celebration events including "Cutural Gate to China, a Wonderful Turkey", 40th Anniversary Gala Dinner, Turkish Gourmet Week etc.
In 2005, authorized by Madrid Municipal Government, Global Raytur provided great support as a key operator in planning, organizing and conducting a series of activities for celebration of the 20th Anniversary of Brotherhood between Beijing and Madrid. They included the Gala at Diaoyutai State Guesthouse, the signing ceremony for the next 20 years of cooperation and relations between the two cities, business negotiation between the authorities in tourism, sports and foreign trade from both sides, exchanges, exhibitions, and the friendly soccer game between Real Madrid and Beijing Guo'an, which was a thrust into the national spotlight...
Organized by Chinese and Spanish government and co-organized by Global Raytur, the Sino-Spain Enterprises Investment & Cooperation Fair was held in 13-14 July, 2006, which attracted 111 enterprises from Spain and over 400 from China. It promoted the exchanges of the enterpreneurs from both countries, deepened the mutual understandings of the Chinese and the Spanish people, and furthured the friendship between the two countries. Global Raytur facilitated the visit of the Spanish Royal Family to China that attracted global media spotlight to Beijing.
City Promotion
Global Raytur has been selected three years in a row as the exclusive agency for Turkish Tourism and Culture promotion in China and South East Asia. The Slogan "More than Europe, More than Asia", literally in Chinese "Very Europe, Very Asia, So Special Turkey" gets more and more popular among Chinese people; and the brand awareness among people was enhanced. By June 2012, the number of Chinese tourist to Turkey increases year-on-year by 16.43%.
Held in the Terminals of Beijing Capital International Airport, where the annual passenger flow reached up to 80 million pax, "A Cultural Gate to China, Beautiful Qinghai" was designed and conducted by Global Raytur.
Since 2002, Global Raytur has set up a professional operation team for Spanish cities promotion in Greater China. We have so far held diversified events and activities for Andalucia, Madrid and Malaga including tourism introduction meeting, seminars, press conference, government exchanges, exhibitions and fairs etc., which has led a considerable increase of the Chinese tourists to Spain.
Sports Marketing
Out of over 100 candidate companies, Global Raytur was chosen to be the official large event and campaign operator for the 16th Guangzhou Asian Games. We have planned and implemented grand gala, sports marketing events, overseas promotions, official activities, city landscape, exhibitions etc, which have presented the richness and diversity of culture of Guangzhou, China and the whole Asia. We have composed splendid chapter for Asian Games and left touching memories for people from all over Asia.
In FIFA 2007 Women's World Cup, Global Raytur was in charge of the operation of key sponsors activities during the game.
As authorized by BAIC Motor, the senior sponsor of the 3rd Asian Beach Games, Global Raytur planned and implemented BAIC Itinerant Exhibition in Shandong, the largest official promotion campaign before the Games.
Brand Managment
As its retainer PR and brand marketing agency, Global Raytur has been working with ZARA in China for three years in brand promoting and management, Crisis PR monitoring and management, maitaining consumers' brand loyalty and creating friendly atmosphere for consumers. By holding some charity events, its brand image has been improved. Global Raytur is also the only PR company of ZARA in the world.